If we could describe this campaign in one word, we’d say it was a ‘game-changer.
The Snapdragon Insider's 'Unleash Your Dream' campaign was one of our most colourful ones, bringing together a motley crew of collaborators, dreamers, and passionate tech enthusiasts - the Snapdragon Insiders.
Our focus was simple - provide a platform for Insiders to showcase their talents and get mentored by industry bigwigs. From celebrity singers and photographers to renowned filmmakers, this campaign was specifically designed for die-hard Insiders.
This was the first time a campaign involved the community in the narrative, and boy did they deliver! Our campaign went live on Snapdragon’s Instagram page in the form of a film that resonated with so many people that it clocked over 5M video views and 4.3M impressions!
PUZZLE
THE CREATIVE COCKTAIL
Our biggest task was to create a never-seen-before platform that would host the biggest names in the photography, music, and film industry and allow our audience to connect with them to hone their talents and upskill themselves with minimum effort!
Our team devised a number of ways to get people talking about the campaign. First, we understood the emotions that make up a creative person and created a launch film that resonated with millions. Then, we introduced a unique platform for photography, music, and film enthusiasts alike - to take their creativity to the next level and make it big in their field with something as simple as the click of a button!
Our team created an exclusive experience for the Insiders - giving them access to details and celebs that nobody else could get their hands on. In a nutshell, we created a campaign that showed the Insiders that all they had to do was to be creative to get a chance to work with industry bigwigs like Imtiaz Ali, Shankar-Ehsaan-Loy, Atul Kasbekar, and Zoya Akhtar, to name a few.
Not just that, we also ensured that these collaborators weren't just the face of the campaign, but that they were fully immersed in it from start to finish - a six-month-long journey that had everyone on the edge of their seats. Collaborating with these big names further drove traction to Snapdragon’s social and digital pages.
THE DISRUPTION
A unique, never-before-seen campaign that left a lasting impact.
The Unleash Your Dreams campaign was an instant hit with Insiders who were eager to showcase their skills and follow their passions. The campaign not only created a buzz on social media but also sparked conversations among both Insiders and non-Insiders about Snapdragon, expanding the brand's reach.
The celebrity collaborators and micro-influencers drove engagement rates of over 450K+ and 250K+ respectively, while platforms for youth and photography enthusiasts collectively generated over 590K+ engagements. The campaign's digital impressions skyrocketed to a whopping 4.3M+.
A Revolutionary Campaign Empowering Passion and Innovation, Amplifying Snapdragon's Influence Across Platforms
